The American Heritage Story

In July 1912, construction began on an absolutely gorgeous bridge in Pasadena, California, over the Arroyo Seco River. Construction ended in 1913, and for years, the Colorado Street Bridge was a point of pride for Southern California residents. However, in November 1919, something changed. A person plummeted to their death from the top of the 150-foot-tall landmark. By 1932, it was well-known by a very different name: The Suicide Bridge. Today, it’s a haunted bridge in California that most stay far, far away from.

Southern California is characterized by good ethnic food, smog, "freeway culture," urban sprawl, 24-hour shopping, small bungalow towns, surfers, and, of course, the beach.

We started American Heritage Flooring with a simple goal: manufacture engineered flooring using American Hickory, the hardest and most durable of North American timbers, and finish it to-order right here in Southern California.

With American Heritage we have created an accountable, transparent supply chain from forest to finish. We have kept the harvesting of the hardwood timber here in the USA, where responsible, sustainable hardwood forest management is the norm. What’s more, every floor is finished to-order in our Southern California finishing plant, under the watchful gaze of one of the strictest pollution control agencies in the world: California’s South Coast Air Quality Management District. With no added Urea Formaldehyde and no VOCs, you can be assured that the air quality inside you home will not be affected by the finish on your floor.

And we are doing it all at a remarkably affordable price.